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In short SEO is a head and trial techniques with maximum efforts to using techniques and tools with the maximum traffic generating procedure. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. Be patient - SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
Types of Optimization :
Organic Search Result Optimization (SEO)
Paid Result Optimization (SEM/PPC)
Social Media Optimization (SMO)
Techniques or Tactics
of Search Engine Optimization :
Black Hat SEO
White Hat SEO
Grey Hat SEO
: techniques or tactics which have been defined by Google as in violation of the Google “Quality Guidelines” (see “Quality Guidelines, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index”
) . The Black Hat label applies to those methods specifically mentioned n the “Guidelines”, other methods and/or tactics or circumstances mentioned by Matt Cutts in his blog
, in Matt’s comments on others’ blogs, or just about anywhere anyone from Google says anything that strongly suggests Google took action against a site for some specific reason. Black Hat SEOs know what they are doing is defined as BAD, and do it anyway for specific reasons (not usually including “get banned”). I like to think of Black Hat SEOs as opportunists. They see an opportunity to gain, and take it, managing the associated risk. Please don’t confuse ignorant SEOs with Black Hat SEOs… the ignorant ones are those who execute on Black Hat (evil) tactics without managing the risks (either out of ignorance or folly doesn’t matter to me here).
: techniques or tactics which can be defended as NOT being contrary to the spirit of Google’s expressed quality desires, by citing Google’s own published guidelines, Matt Cutts’ blog posts
, or comments posted in other places, or just about any other Google communication. I like to refer to White Hat SEOs as “conservatives” of the SEO world… where things are viewed as BLACK or WHITE (GOOD or BAD), and the letter of the Google god is taken verbatim as TRUTH. Yes, there is a bit of a timeline problem with that approach (if Matt said it was bad in 2002, is it still bad?) but that’s just the tip of the White Hat iceburg. White Hat SEO is effective only for SERPs where there are no Grey Hat or Black Hat SEOs, Black Hat SEO is for high-risk, high-yield opportunities, and in most cases, the term “SEO” means either Black Hat SEO or Gray Hat SEO. The rest is just good web mastering
(or Gray Hat): Since the color gray is between black and white, logically Grey Hat SEO sounds like a label for the middle ground. But it’s not. Because White is pure white and grey is a shade of black, we have confusion. Some say Grey Hat is NOT White Hat and is just a shade of Black Hat. So let’s step away from the coor wheel and define Grey Hat as the practice of tactics/techniques which remain ill-defined by all that published material coming out of Google, and for which reasonable people (not White Hat SEOs, mind you, but “reasonable people”) could disagree on how the tactics support or contrast with the “spirit” of Google’s published guidelines.
In response to comments, and recent emphasis by Google on webmaster intent
, I would say Gray Hat includes all areas where you feel you need to have some plausible deniability in place for your actions.
Process of work in Search Engine Optimizatin [SEO] :
Analysis of Website for Promotion
2) On Page Optimization
3) Off Page Optimization
Domain Name, Static/Dynamic, Flash Presentation based/Optimization based,
Domain Age, Google PR Search, Page URL, Contents, Blacklist or not, Spamming or not, Site Performance, Backlinks, Broken Links Checking, Crawling, Validation, Alexa Ranking, Keywords Visibility, Traffic, Domain Opening Time.
On Page Optimization :
Title, Meta Description, Meta Keywords, Alt Tag, H1 Tag, H2 Tag, H3 Tag, Title Tag, Keywords Density, Anchor Linking, W3C Validation, Image Optimization, Webmaster Tools, Google Analytics, Robots, Sitemap, RSS Feed .
Off Page Optimization :
Seach Engine Submission (Manual/Software), Directory Submission, Article Submission, Blogs Posting, Social Book Marking, Press Release, Social Media Optimization Listing,
Social Networking Website Lisiting, Classified Directory Submission, RSS file Submission, Link Exchange (One Way, Two Way, Three Way or Reciprocal), High Traffice Generating Procedure (PPC), Email Marketing.
Tips of Sitemap :
Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages
. Keep each one to less than 100 links
. I tell clients 75 is the max
to be safe.
Make SEO-friendly URLs :
Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html
. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip:
Use hyphens in URLs and file names, not underscores
. Hyphens are treated as a “space,” while underscores are not.
Robots of Different Search Engine : Google
: Googlebot, Yahoo
: SLURP, MSN
: MSNBOT, Ask
keyword research at the start of the project.
If you’re on a tight budget, use the free versions of Keyword Discovery
, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool
, which doesn’t show exact numbers.
Build links intelligently.
Submit your site to quality, trusted directories such as Yahoo
, and Best of the web
. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.
Use social media marketing wisely.
If your small business has a visual element, join the appropriate communities on Flickr
and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers
to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam!
Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them
Start a blog and participate with other related blogs.
Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip:
Put your blog at yourdomain.com/blog
so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com
Use press Releases wisely.
Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip:
Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
Take advantage of local search opportunities.
Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch
, etc., and encourage customers to leave reviews of your business on these sites, too.